Pulling inspiration from the way schools will design for their teams on social media, I thought it would be great to get a team poster done for the final 4 playoff teams. It was important to play off volume, as in people filling the void of the illustration. But also showcasing Coach and star player as the center pieces. Most importantly, anchoring the backplate with stadium is key for these.
The design was done on a white canvas by designer Greg Morton. It was then brought to life by Mark Rohrer, our Sr. Animator on the project. He brought the artwork into the road world and broke the layers up for variation on pullback. There is a painted blurred crystalize feel to the images which is amplified over the majestic skies and their crisp detail. Marks cloth sims are special, they really help center the eye. His compositing is killer here.
I love these elements. I truly think they’re gorgeous.
Art Direction: Timothy J. O’Shaughnessy
Compositing/Animation: Mark Rohrer
Design: Greg Morton