ART DIRECTION
For 10 months myself and a team in Bristol have been grinding away at redesigning/rebranding/redressing the visual component for the Mike & Mike radio show. Formerly a radio show on TV, now it was going to be a TV show on the radio. This required a new visual language and roadmap. My Sr. Creative Director Chris Mantzaris had been pushing for an editorial magazine look (esquire-esque) to be the backbone of the new direction. When I came on board I took that and ran with it. We had excellent design help, first with Geoff Bailey and company at Loyalkaspar for a short spell. Then our internal team of Jeremy Simches/Thomas Maloney/Lee Burg and Nicole Egan stripped everything to the bone and helped us redefine the show.
Since it is an unscripted show I wanted to accompany the dialogue with real time story telling capabilities. This required intelligent building. We designated 3 screen areas for content. Half/Full and Minibar (far right strip). Every design we made had to be able to live in any location at the switch of a dropdown. And we also wanted to get away from too many stats/columns/rows/info graphics. We want people to read the basics, and do so quickly. Anyway, here is a snippet of the designs. Some from photoshop, some from the actual control room output for air.
Art Direction: Timothy J. O’Shaughnessy
Sr. Creative Direction: Chris Mantzaris
Producer: Marissa Mangino
Lead Design/Animation: Jeremy Simches/Thomas Maloney/Lee Burg/Nicole Egan
Viz Build/Design: Amy Vanderbur, David Pirozolli