Whatever you do, do NOT touch the cup… Until you win it.
A creative’s dream. Being the visual architect of the Stanley Cup Playoffs. The most memorable trophy in all of sport. Full of history, lore, the literal names of the winners etched in history. Rings upon rings upon rings. This project was a thrill. Completely created within ESPN Creative Studio.
Celly Szn
Mercurial Cup forming in dramatic lighting paired with energetic 2d motion created some lovely keyable elements.
Forming the Cup
Ice forms the cup the merge the texture of the game with history. Pair that with our bespoke type layouts and we have a unique lockup language.
Dramatic Moments
Our signature NHL 2D language adds accents to dramatically lit 3d vignettes.
Building the Brand
Quick Cuts and Liquid Metal
The Secret Sauce
By combining our Ice Cup elements, our helmets and team identity we were able to make some of the most beautiful pieces Hockey has ever seen. I’m tremendously proud of this work and the bar is set high for NHL Creative.
