One of the biggest touraments in the world goes to Paris, the most beautiful city in the world.
When thinking of how to properly celebrate the EUROs it was clear that leaning into the wonder and history of Paris would be a necessity. This creative language was driven by the mechanical influence of the architecture. The pencil sketch language of street artists. The painterly impact of impressionism and the aerial vistas that abound. This was made in ESPN Creative Studio in partnership with Imaginary Forces.
Guilded Maps
Maps are a huge part of the design language for soccer tournaments. Our golden boundary lines showcase the premium nature of the tournament.
The Louvre is literally the Logo
Building the Louvres shape onto the back of the hero mark was a nice nod to the architecture of Paris.
Dimensional Paint
A huge part of this world was dimensionalizing paint strokes to build teams, flags and even the eiffel tower.
Insert Graphics
With no shortage on fine detail we managed to work the shadows of the Eiffel tower into our Lower thirds. The hexagonal patterns of the Louvre echo throughout and the dimensional paint theme is ever present.
Frozen Moments
Iconic positions of the game frozen in time with, all living within our logo’s casing. It all comes back to the mark.
Dimensional Paint
Our maps fill the countries boundary with the corresponding flag, dimensionalized in paint.
