12 teams get in, only 1 walks away as Champions.
This creative language played off of the shapes of the CFP mark and they echo throughout the graphics, animations and editorial looks. A premium polish that bucks the trend of traditional trophy packages. Made in ESPN Creative Studio in partnership with Two Fresh & Tendril.
Living Gridion
We bring the floor to life as we manipulate the gridiron and it takes on the energy of the game.
Dividing the Trophy
With 12 teams reducing to 1 we played with splitting imagery up like the bracket split the original 4 into 12.
Footage is King
Finding ways to warp bend and adjust footage within our design motif while calling back to the CFP shape.
Building the Brand
Clock & Score // Insert Gfx
Playing off of the CFP mark, we’ve built a clean and legible insert language that feels premium and commensurate with a championship.
The Golden Language
Forging trophies through layers of liquid material. Subtle ripples of the laces that solidify. Team elements that merge within the Gridiron.
Footage Holders
Glass warping footage is a theme we leaned into to let moments and players shine but also add our signature design DNA to it all.
The Bracket
The final touch was the Bracket that brought the storytelling journey back into the game.
