Building a network for smart kids, from the ground up.
By leaning into Oddly Satisfying puzzles, we designed an asset based design system that would layer detail upon details for team identities and show looks. This is LARGE SCALE. 3 event looks, 7 studio shows and a toolkit that is built to last.
Made in ESPN Creative Studio with partnership from Troika on the animation language.
Team Puzzles
Oddly Satisfying puzzles became the theme as we built out a massive suite for all teams and all sports.
Hallmarks
By leaning into the sports themselves we modified our ACCN mark to adapt to each ball.
3 Event Looks
The 24/7 network that spans all college sports needed 3 looks. Football, basketball and NCAA sports.
Studio & Event
The ACC conference blue, paired with our detailed engineering lead to some fun tests. Sprinkle in a few puzzles and some shapes of the game and we had ourselves a robust design system unlike anything out there.
Editorial Graphics
Flexible design systems that are nimble, light to use and render and engineered to endure. Toolkitting is EVERYTHING.
Insert Language
Playing into the engineering and puzzle logic, we designed an insert system that clean and mature.
Puzzle Logic
We learned that each puzzle requires 3 overlapping moves to make it ‘satisfying’. By applying that to all 15 schools, with 3 puzzles each, we quickly built an asset system that can scale.
