A fanbase unlike any other deserves a tailgate unlike any other.
The SEC Network covers their conference with passion and pride. We dove head first into the rich history of each school to build a literal Tile Based system that unfolds easter egg after easter egg for fans and alumni to enjoy.
Made in ESPN Creative Studio with partnership from Troika on the animation language.
Team Tiles
Each team has 15+ tiles and any combination of them makes for fun animation elements.
Hallmarks
SEC pageantry is easy to see. We flip our way through the conference when we lockup with our hero mark.
Teams, Teams, Teams
Each team has a rich history so we unpack that to define objects and icons that make it a fun visual ride.
Studio & Event
Three event looks and 10+ studio shows, including a traveling circus like SEC NATION required lots of different ideas. We found fun in each application which is the backbone of the SEC Network.
Editorial Graphics
Flexible design systems that are nimble, light to use and render and engineered to endure. Toolkitting is EVERYTHING.
Insert Language
By designing a unique texture language for each school we made an adaptable insert system that flexes uniquely to the storyline.
Team Tiles
If you look close enough you’ll see variety everywhere. Bear Bryants hat, Floridas Gator-ade, walking mascots… its all there.
