Welcome to the Football Facility
This is a physical world where we stress test the teams to make sure they’re battle tested. They face wind, ice, heat and pressure as the prepare for game day. This robust language served every FBS team with a supremely engineered backend that could make all elements quickly. High production quality at scale.
Made in ESPN Creative Studio with partnership from Elastic.
The Elements
We test each brand against ice & heat. Wind & sound. It’s the elemental nature of the game ensuring we’re ready.
Our Brand lives
Each section of the facility tests our brand as well as teams. This multiplies our branding elements easily.
Franchise language
There are many stories to tell in College Football. The ESPN CFB franchise system has 8 different ways to tell the story.
Clock & Score // Insert Gfx
We designed a paint by number plating system that allows for each graphic to be assembled quickly. Instead of looking at each uniquely we look at them as an object oriented build. The plates are down below, the results are just below.
The Football Facility
Layers of detail built into each scene and engineered like actual equipment. The light automated lift to create these week over week is as special as the unique worlds made for each set.
Editoral Graphics
The Edit Look for young athletes has to have as much attitude as they do. This look pairs our key elements of distressed type and lock and key motion to ensure we’re hitting the mark.
Team Logos
Hand build team logos are used for all 130+ schools and they add a individuality to each school element we make.
Franchise Systems Logos
There are many Franchises in CFB20 and they all are toolkitted to take on sponsor color or team color as well as adapt to any type layout needed.
