The jewel of College Football
This editorial world uses dark backplates to allow team color to burst onto the screen. We built team based vignettes with organic growth to symbolize the growth of the teams throughout the year.
Made in ESPN Creative Studio in partnership with Tendril.
Footage Walls
Building a chamber of footage allowed us to showcase the hero trophy while telling the story of the teams.
Marble Logo
The premium nature of the event called for sculpted marble to serves as our logo lockup texture.
Player Quick Hits
Mixing 3D plates, 2D imagery and motion and subtle displacement we built a library of high-end player animations.
Clock & Score // Insert Gfx
Using Kintsugi styled logos, marble plating and clean cut edges – we quickly built a legible and modern language for insert design.
Jewels and Organic Simulation
Each team in the last 4 has a specific design motif. For some it’s vertical geodes. Others it is organic petals. In some cases it’s jewels. All in all we have a toolkitted system for team elements where nature meets sport. And our 2d editorial language ties it all together.
