Are you ready for some FOOTBALL?

The Monday Night Experience is a full programming block that starts with Monday Night Countdown and ends with Joe & Troy kick it over to SVP. The entire time we focus on Premium Primetime to give the fans the most elevated broadcast in the NFL.

Made in ESPN Creative Studio with partnership from Elastic on the animation language.

Liquid Light

We rely on electrifying the field the bring the NFL presenter to life. The liquid light motif is a theme in the MNF world.

The Big Ticket

Our signature shape in the center of our MNF logo stands as a footage holder, wiping device and all around bad ass shape.

Digital Landscapes

Helmets are usually hard surfaces but on MNF the become digital interfaces where the logos activate.

Building a Brand

We start with language. What’s our arc? What is the Brand Essence? The project always has to start with language first.

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