An energetic look that matches the speed of the game.
This creative language is refined and premium, just like the game. Animation and edit looks made in ESPN Creative Studio in partnership with Two Fresh.
Match Cut Motion
By overlapping renders and match cutting between them we created a signature motion theory for the look.
Logo Motion
Our asset based design system allows us to go full frame or pop back and slide in our textures as needed.
Player Slicing
The asset based system once again provides us variation. Sliding in textures of the game, or of the team add a unique spin to each element.
Defining the Brand
Between Color impact and the foundational language we write, our brand has to have a strong Brand Essence with a defining Vibe, Motion & Look.
