Keith, and his attitude, come back to ESPN
The Olbermann Logo serves as a content dial that does way more than just brand the show.
Made in ESPN Creative Studio in partnership with Loyalkaspar.

Injecting New York
Priding himself on walking to work everyday in NYC, we added New York motif to the show for bumps in/out.

The Logo as a Device
Part Logo, part content holder, this device does everything from brand to bring you into highlights.

Close Up Photography
Using close up shots to showcase the mannerisms Keith has was a way to showcase our talent while leveraging our logo device.




It’s all in the Details







