The best games. The best teams. The BIGGEST rivalries in College Football.
Every player steps out of the ‘Tunnel’ and onto the field. We use that transformational moment to bring this design system to life. A full blown edit to insert to virtual to everything design system for the greatest conference in College Football.
Made in ESPN Creative Studio with partnership from Already Been Chewed on the animation language.
Splitting Dimensions
Teams, helmets and players go from one world to the next as they jump through the tunnel.
The Tunnel
Our hero shape does the heavy lifting as it serves as a portal between worlds, a logo holder AND a team identifier.
Team IDs
We leverage the Tunnel to bring us in and out of footage and to reinforce our team brands as a logo holder.
Building a Brand
We start with language. What’s our arc? What is the Brand Essence? The project always has to start with language first.
Editorial Graphics
Flexible design systems that are nimble, light to use and render and engineered to endure. Toolkitting is EVERYTHING.
Insert Language
Our Tunnel shape echoes throughout this design system.
