The most prestigious trophy in College Sports.
Forged from liquid, this trophy represents the journey of young men who start the season with a blank slate and EARN the respect of the entire nation.
Footage + Trophy
By projecting the footage of our players into the trophy scene we symbolically combine the athlete and the moment.
Building the Trophy
This creative system sees us forge trophies from metal and the multiplicity gives a nod to the many past winners.
The Players are the Stars
While we all see the trophy in our heads, it is the players who make the moment possible.
Storytelling Graphics
In addition to the fanciful animation language, the storytelling graphics are a huge part of the show. They help us add depth and dimension to the players as we tell their stories to America.
