Football never goes away. The UFL gives us room to expand upon the XFL language we started. Made in ESPN Creative Studio with partnership from Already Been Chewed.

Stitching and Fabric

Tight knit animations thread throughout the animation language from team to generic elements.

Mechanical Meets Organic

A consistent theme is the mechanical nature of the logo device paired with organic materials.

Hand Held Camera Work

X’s and O’s on a chalkboard lead us to building our mark out of chalk. The hand held camera effect is a consistent theme.