Art DirectionThis was the design basis for the 2013 NBA redesign. We call them ‘Eco Systems’. Each team had its on ECO which was built out in 3d and blown up. I mean, that heat logo calls for being set on fire, right? These are the original stills designed that told us we had enough design to make an entire look. These frames were designed by the talented Jeremy Simches. Each team’s ECO was derived from either the teams nickname or something relating to their home location. Some were tough to define, others came easily.
Art Direction: Timothy J. O’Shaughnessy
Lead Design: Jeremy Simches